Let’s talk about something that might seem small, but can make a big impact on your branding and website design: Color!
You might not realize it, but the colors you choose to represent you and your brand can affect how people feel and think about you! Let’s dive into the psychology of color and explore what feelings each of the colors can elicit for your viewers.
When you see red, you might think of passion, love, and energy. It’s a powerful color that can grab your attention and make you feel excited. Red also creates a sense of urgency, which is why it’s often used for sales and promotions. If you want to make a strong bold statement, red might be the color for you, but you may want to use it sparingly.
Orange is a fun and playful color that can create a sense of warmth and friendliness. It is typically used by businesses that want to convey a sense of creativity and energy. (The Nike shoe box is orange!) If you’re looking to add a little bit of fun and carefreeness to your branding, think about adding in some pops of orange.
Yellow (one of my very own favorite colors) is a cheerful color that can create a sense of happiness and optimism. Lighter yellow hues can be utilized by brands that want to create a positive and friendly image. However, be careful with the hue of yellow that you use – too much of it can be overwhelming and even cause anxiety.
Green is a calming and relaxing color that can create a sense of balance and harmony. Variations of green are usually associated with nature and health, so it’s not an unusual choice for brands that are in that niche. Consider using green if you’re in the health and wellness industry! If you are looking to create a sense of trust and reliability- green might also be the way to go.
Blue is a classic color that typically fosters trust, professionalism, and security. You can see darker blues often used by banks, insurance companies, and other businesses that want to convey a sense of stability and reliability. If you want your brand to be seen as trustworthy and dependable, consider using blue. It is also a calming color- the neutrality of a light blue creates a sense of peace and clarity.
Purple is a luxurious and sophisticated color that can create a sense of creativity and innovation. It is typically used by businesses that want to convey a sense of uniqueness and elegance. However, be careful with purple – it can also come across as too serious or even a bit snobbish!
Pink is a fun and playful color that can create a sense of youthfulness and energy. It’s often used by brands that focus on women or children. If you want your brand to be seen as fun and friendly, think pink!
Black is a classic and powerful color that can create a sense of sophistication and elegance. You see it used by luxury brands that want to convey a sense of exclusivity and quality – have you seen or used the Amex Black Card? If you want your brand to be seen as high-end and premium, consider utilizing more black in your pops and web elements.
White is a clean and simple color that can create a sense of purity and innocence. It is also used to convey a sense of simplicity and clarity. In web design, we like to utilize white space to allow for breather room between elements. It allows you to be seen as straightforward and easy to understand.
And that’s our quick rundown of the psychology of color! Keep in mind though, that these are just generalizations. The way people perceive colors can vary depending on culture, personal experience, and a multitude of other factors. But if you keep these general principles in mind, you can use color to your advantage when it comes to choosing colors for your website and personal brand.
Did you need help with any of this? Reach out to us at contact us for design and branding assistance!